Many content creators cast a wide net in the hopes of appealing to a broad swath of people. But, a new type of creator has emerged, known as a micro-influencer, and they’re making content for a very select, niche group of people. Unlike content creators with huge audiences, micro-influencers rely…
Being a successful content creator seems easy because all the creators we follow are, well, successful. But, many creators find it difficult to capture an audience, and figuring out how to get YouTube, TikTok and Instagram channels off the ground can be really tough. At the heart of becoming a…
Influencer marketing is a $21.1 billion industry according to Influencer Marketing Hub, and over 80% of marketers dedicate a portion of their marketing budget to working with influencers. While you might think that only businesses with large budgets can benefit from using influencer marketing to market their…
The term “influencer” has developed a somewhat polarizing reception, though there is no doubt that Instagram content creators have established lucrative careers with devout audiences. To keep up with a demanding schedule of churning out video after video, photo after photo, as well as podcasts, event appearances, newsletters, and the…
Whether we like it or not, there is a demand for video content on social media sites like TikTok, Instagram, and YouTube. Videos are an excellent way to enhance a brand and get a better sense of the creator’s personality, interests, and talents. But the process of recording and editing…
If you’re looking to grow your business and add additional revenue streams, look no further than the popular photo-sharing social media platform Instagram. With Instagram’s shopping capabilities—and over 2 billion users—you can easily start selling products through your Instagram business account. Throughout this article, learn more about…
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